Housing Management Matters campaign hits 50 backers

The 50 backers include housing associations, councils, ALMOs and consortiums from across the UK – all pledging to support the campaign. 

Among them are leading housing associations including Places for People (PfP), Peabody, Clarion, Great Places and L&Q, as well as member groups such as the Northern Housing Consortium and National Federation of ALMOs (see full list below). 

The 50 organisations join a large pool of individual backers, taking the total number of backers for the Housing Management Matters campaign up to 136. 

The campaign aims to recognise and publicise the vital work of housing management staff in order to help drive recruitment into housing management roles. It was launched on 18 June. 

We are already well underway with several key commitments of the campaign, including: running a ‘Futures Day’ at Housing 2025 in June; working with 26 Manchester landlords to accelerate the 20% Movement employment initiative; and launching a series of ‘shadowing’ articles to promote existing talent and the important jobs that housing managers do. 

The first of our shadowing articles, alongside a PfP community housing manager during a day on his patch in Derby, can be read here. 

Rachel Crownshaw, group managing director at PfP, said: “PfP proudly supports the Housing Management Matters campaign, a vital initiative that shines a well-deserved spotlight on the huge and varied impact our customer-facing housing professionals have every day. 

“Social housing is so much more than bricks and mortar, and no one typifies that more than our dedicated community housing managers, the anchors in communities across the country. 

“Their work goes well beyond homes – it’s about human relationships in building trust, providing stability and enhancing quality of life to deliver the support needed to help communities thrive.”

Also backing the campaign is tenant engagement group Tpas. 

Alison Inman, chair of Tpas, said: “When tenants are influential, social housing works better. 

“Housing management teams that understand the importance of engaging with, and then acting on, the views of tenants are absolutely essential in creating communities where people are proud to live – and to ensuring landlords deliver better services and outcomes for people.”

To read more statements from organisations that have backed the campaign, click here and scroll down.